What Color Is Your Business Website?

How can a color help sell your product? Easy. It can put your customer in a buying mood. You can infuse color into anything your customer sees – your website, your product, its packaging, sales materials and your logo.When you choose the right color, you send people scrambling for their wallet.Let’s look at the power of color…Blue is an all-time favorite. Blue seems trustworthy because it is so relevant in our daily lives. It is conservative and solid. Good products and services for blue are boys’ clothes, jewelry, travel, insurance, business services and art.Blue exerts another extraordinary effect: it curbs the appetite. Dieters sometimes eat in blue light, from a blue plate in a blue-colored room. It odd thing is – it works. They do not eat as much.Red signals excitement – and danger. It makes people feel expectant. It is often used for introducing a new product. Some good products for using red are – security products, toys, sports accessories, cars, children’s clothing and pet products.Pink is a calming color. Pink is used to sell girls’ clothes and toys as well as cosmetics. Pink shades and lampshades soften the light in a room. A sales price printed in pink tends to make it appear less expensive. Perhaps, it is the calming effect at work. Pink is also pure innocence.Yellow grabs the eye. In fact, it is the first color babies recognize. It gives off a secure feeling. It is excellent for children’s clothing, health services, vitamins, pet items, music, flowers and household appliances.Cream is serious and elegant. It is good for costly items. It well is used in women’s fashions, interior design, linen, bedding, kitchens and books.Grey is serious. Light grey is efficient and sleek. It is good for men’s fine clothing, silverware, machinery, genealogy and family crests. The walls of office buildings are often light grey. Dark grey is ultra serious.Green expresses freedom, purity and spaciousness. A soothing color, it goes well with food, water, cooking, flowers, house shutters and doors. Light green is associated with money and ties in with the stock market and business.Purple is commanding and sure. In olden days it was used only for royalty. It gives the impression of quality and works well for exclusive and costly items. It is used for heirlooms, books, music and memberships in exclusive clubs.Orange makes you look twice. It is an attention grabber. It is a bold, hot color that works well with sports clothes, games, camping gear, outdoor vests and children’s apparel.Just as for any brick and mortar business, colors are extremely vital for a website. This is because the Internet is a non-verbal medium and communicating any idea there is almost completely based on visual stimuli. So, it is vital to make a great first impression on your customers, immediately.A visually pleasing website is always a welcome sign for browsers. If your website is not immediately visually pleasing, your customer will click away.